December 12, 2010

What do you choose to focus on?

What do you choose to focus on? According to the book, In

Harms Way, the US Navy chose to focus on the blame after

the sinking of the USS Indianapolis at the end of WWII.

Navy procedures at the time not only failed to help, but

hindered actions the crew could have taken to prevent

hundreds of sailor deaths. A small portion of the sailors

survived the tragic five-day wait that was unnecessarily

long . The Captain's trial was the most striking situation

after the ordeal. The Navy's prosecutors sidestepped

the types of questions which would have allowed the

Captain McVay's defense to discuss Navy procedures.

In Navy court, discussion can only relate to a specific

charge. The Navy procedures effect in this tragedy thus

was never addressed. Almost no debrief or trial time was

found to remedy the procedures as the Captain was found

guilty of neglect. The trial resulted with minimal output

which might prevent risking lives of future crews or have

helped other Captains. Incidentally, indications were that

no trial was needed for the Captain to bear the guilt. No

one could make him feel more guilty than he already did.


See this as another example of how focusing on blaming

things can blind us. We imagine the unalterable past

differently, and fail to focus on the present and future.

December 4, 2010

Read this: We KNOW you are interested.

A targeted ad... Are targeted ads better than
different assortments of ads? That is the
perspective of many people. I offer another view
on marketers knowing what I want to read.

Getting more targeted ads sounds fine in concept.
More of the ads I see will be more interesting and
relevant, right? No more wasting my time seeing
messages for reality tv shows and feminine products.

Great! Now, I will be inundated with ads that DO
interest me on some level. More targeted ads
means that I will need to devote even more time
evaluating products before moving on, meaning
more of my time is wasted. I used to ignore
ads that were off-target without much thought.

"Target your buyer" is the standard message in
your marketing book. I get that, but consumers
own up to this assuming it is a good thing. Their
beliefs in "targeted ads" is a coup for marketers.

"Why Not Blame Drew? How all your problems
originate from him" tells why we should leverage
our resources in our daily life. Also, read the book
"Rapt" by Winifred Gallagher for inspiration. My
mind has much better things to do with my time
elsewhere. No thanks in advance on targeted ads.

November 24, 2010

Invasion of the Body Scanners

ONE argument I hear in defense of invasive body scanners: Which plane would you risk getting on: the one where everyone had to STEP through these scanners or the one where they did not?

IN contrast, THE better question is: Which plane would you risk getting on: the one where everyone (including you) went through these scanners for $xxx or the one where no one does and costs you only $yyy? At some point, people feel incremental measures are WRONG and are willing to take a risk. Or more appropriately, some people understand there is always risk (no matter which DIRECTION you go) and even the best government can never eliminate it.

November 22, 2010

The final word on big business and big government

People that are against big corporations are supportive of big government and vice-versa… did you notice?

The argument against big corporations is that they are inherently corrupted by their executive people. Their overpaid executives are receiving too much money and holding too much power; perhaps they are. They act like they are above the law and work every loophole using the resources they command whittling the laws down to the core. The workers are underpaid and, because they are tied down by bureaucracy, they are at the mercy of the executives we speak of. Typical corporations are seen as big bullies - yes, big.

The simple answer is for regulation of business. Self regulation by an industry is simply not acceptable for people. The theory is that you fight a bully by having someone stronger and more powerful than they are. You want someone (or something) those bullies have to look up at. This entity must be stronger, more powerful, rich enough not to be corrupted by money, and with the motives of the people in its core. This entity must be big like all the big corporations we know of. Actually, it must be bigger. Of course, this is government.

Yet, somewhere in this argument, we forget that in the substance of government are the same inherent elements: people and bureaucracy, just like business. They are made up of the same "stuff". Corruptible people comprise both, that is how it is. Why believe that big business is any different than big government?

Why not see it from a different perspective when we look at this kind of stuff?

October 14, 2010

Individual eyes have it

9/11 Flight 93, shoe bomber, failed Times Square bomber

In each case, what is the similarity?

Individuals took responsibility. I don't mean the terrorists, I mean citizens. In both cases, the "government agencies" failed to do their job. I hear administrations talking about "fixes" and issuing many edicts implying they have things "under control". In establishing new policies and procedures, they missed the whole point. I ask, "Who made a difference?"

Ignore words. Instead, look at actions. Informed citizens on flight 93 prevented the plane from causing more deaths than their own. Individual passengers observed and subdued the "shoe bomber". In NYC, a citizen saw and reported the suspicious car in Times Square.

Individuals, NOT the government, made the difference. If that is true, why doesn't the government see that? Isn't it sad that individuals don't see their own power? Individual eyes are at the start of everything. In the fight against terrorism, why not focus energies on empowering individuals?

October 9, 2010

I am not you

I promote messages that I believe in; do you?

I wear shirts with positive messages, do you?

I have one saying "integrity"; how about you?

I do not wear clothes promoting Nike, do you?

I don't show American Apparel's ideas; do you?

I am by no means saying I am better than you.

I have publicly said the opposite, in fact. If you

(I humbly offer) read Why Not Blame Drew, you

(I hope) will realize that I put no pressure on you.

I take all the blame for all negative messages you

(I admit) might promote. How can I convince you

I can help you to see the world another way. You,

I know, are the only one who can enlighten you.

I see the world from a different perspective? Do you?

August 13, 2010

Friday the 13th Hint#1

Read Why Not Blame Drew yet? You might want to (again). In
the book, I admit secrets will be revealed. And so, here is the
first: read down the left side of page 13. Simply read the first
word from each sentence as you read down the page.

Of course, there is much more than just that, but if I hinted of
each one, it wouldn't be as fun. You might find secrets in each
line (or at least each page or chapter).

On a related note, see what else I wrote. If interested, use
page YellowKayak.org to test your new skill. This Friday the
13 th, start seeing the world from a different perspective.

Why Not Blame Drew?

July 24, 2010

Single voices and big differences

As discussed in, "Why Not Blame Drew?" individuals
often forget the "Power of One" they possess as a
single voice. Per a WSJ article "Small Investor, Biggy
Voice" http://tinyurl.com/yloxb8r an investor not only
makes impacts by being involved in decisions, but also
a single investor can influence at the highest level thru
big and small actions heard by the boardroom. Their
difference of opinion can change the corporate mind.

July 6, 2010

Part Paul and part law

Rand Paul argues against part of a disabilities law
  and parties are appauled as if questioning breaks laws
--yet patriots always criticize the laws of the land;
what partisans abolished the law for free speech and all?
Just participate actively and all discuss law or ignore it.
That part is your absolute right and Paul nor law can stop you.

June 26, 2010

Well, well, well... a message is revealed

For those of us who want to be proud of the U.S., there is a new
welt. We labor on about pulling our bootstraps, the importance of
family, ingenuity when the going gets tough, and getting out the
trowel, kicking it up a notch. From a recent Labor Department
study described in the Wall Street Journal on June 23, 2010,
we learned what average Americans would really do if given extra
time in a day. When given the opportunity for more time in our
day (mostly because of unemployment), we chose to do the least
productive tasks, the ones with the least return on investment.
We lazy Americans, when given the chance, let ourselves get fat.
Welcome to reality as revealed by our actions, exposing some real
welts. We like to think that Americans are productive at heart and
we love to say family time is important, but neither sleeping over
the suggested eight hours nor more television count toward those.
The good news: we can still change the future. Do not throw in the
towel now - quite the opposite.

May 31, 2010

Blame Drew for Oil Spill

Blame Drew for the oil spill and for the
lack of controls, backups, and redundancy
around oil drilling rigs within the Gulf of
Mexico and elsewhere in the US. More is
explained in my unique book, "Why Not Blame
Drew?"

April 25, 2010

This Ad Is For You

Buy this... we know you like it. Yes, we KNOW. Is
a targeted ad better? Many think so. I have a
different perspective.

The concept sounds fine. Targeted ads mean that
more of the ads I see will seem relevant. Sounds
interesting, huh? No more wasting time seeing
messages for reality TV and feminine products.

Great! Now, I will be inundated with ads that DO
interest me on some level. More targeted ads
means that I will need to devote even more time
evaluating products before moving on, meaning
more of my time is wasted. I could quickly ignore
ads that were off-target without much thought.

Book after book on marketing emphasizes the
significance of targeting your ideal buyers. That
is no surprise, but the best thing marketers have is
consumers who are just as sold on the concept.

"Why Not Blame Drew? How all your problems
originate from him" tells why we should leverage
our resources elsewhere. Also, read the book
"Rapt" by Winifred Gallagher for inspiration. My
mind has much better things to do with my time
elsewhere. No thanks in advance on targeted ads.

March 27, 2010

One multiplied

Often,  power of one manifests phenomenoly
1n more Numerous end places and sooner
then   one auditor might Expect!

March 6, 2010

Space, another frontier

We often think   of the space between   things as empty and
meaningless.   The open air between two   people, like the
white space   surrounding each of these letters, seems to
be one void.   Space helps provide an illusion of being
separated from   the world in the same way that space
helps distinguish   onewordfromanotherword on a white page.
In the grander scope   of the world, that space is integral
for all things. From a   visual standpoint, entities are
all defined by that space,   that lack of space, and the
relative distances in between.   We think of that space as
being empty, but there is quite a lot going on in that
space: psychologically, physically, chemically, biologic-
ally, emotionally... Where you are 'not' is just as
telling as where you are right now.   The amount of space
between two things can be just as   important as their
general appearances.   Certainly,   space can provide great
value just   as any artfully placed   silence in a good piece of
music. The   trick is to observe   space from a different
perspective.   When you see   that everything is one, spaces
included, then   you have   a new way to appreciate the
world. Everything   is   interconnected.

                    Space…      another frontier.

February 13, 2010

Boulder impeded by Power of One

In a demonstration of their Power of One, Boulder
citizens are choosing to fight the green movement.
They say they want to make a difference, but it takes
more than words. In her article * about the effort,
Simon says Boulder's green actions overall are building.
Simon says there are many incentives for moving it up.
Simon says the city asks for more to be done by all.
Boulder citizens are not doing what Simon says the
average citizen could be doing to help momentum.

Boulder leaders found it necessary to go into every
home making changes that should have been the action
of the homeowners. Leaders had to do the changes by
themselves. The painful part is that these individual
changes are not significant. The steps that the citizens
can take cost little and do not take much time either.
They are as easy as… changing a light bulb. I can't help
asking, "how many individuals does it take to change
a lightbulb? More than a few when the homeowners or
renters have good intentions, but apparently they
do not get around to doing it themselves or just resist.

Intentions have little to no worldly effect. Minor actions
-- including not taking action-- make a difference. To
wield the Power of One either way is a choice we make.
By not doing taking the steps, Boulder citizens make a
choice. Doing and not doing: there is no difference.


* Even Boulder Finds It Isn't Easy Going Green
In the Wall Street Journal on 2/13/10 by Stephanie Simon
http://tinyurl.com/yh2lo7h

February 6, 2010

Respect in an outlook on life

I just discovered an admirable person. The essay "Before I Die…" was written by Edmund Carpenter about his wishes for life. "Great sorrow" accompanied "truly great love" among the things he hoped for. In one paragraph, he emphasizes how his "synopsis… did not include a wish for continued happiness" in it. Yet, I recognize that he "gets it" as striking as his aspirations may sound to the average reader. Edmund seeks a "truly great adventure" knowing that such includes ups and downs. Presumably, he got what he wanted, having written this at the age of 17 and then finding 70 years to live. Considering this, I find respect in it.

*The essay was published on February 6, 2010 in the Wall Street Journal. Mr. Carpenter died in December 2008 at the age of 87.

January 21, 2010

Actions Versus Rhetoric

It is ironic that Senator Kennedy, who supposedly championed a national health care plan, should be so directly responsible for its ultimate failure. No one can say for sure since there are many possibilities, but arguably, if he had given up his seat much earlier, a Democrat could have retained the Senate seat for Massachusetts.

Rather than turning over his position to someone who could focus on issues rather than their own personal situation, he held on to his seat until the very end. Ironically, he felt that he was best serving his constituents on health care by focusing on his personal health issues.

On top of that, there is irony in the fact that Senator spent his last years of life under the best possible health care. Typical Americans will never experience such health care.

Need I also mention the irony about the timing of elections in Massachusetts? Upon his death, Kennedy's constituents called for a quick election of a successor out of fear they would not have the one vote they needed to pass the health care bill. Ironically, he and his constituents had called for the exact rules that they were now trying to retract.

Ironically, his own needs seemed to trump needs of other people.

Caught in the web of his own political games, Senator Kennedy helped to undo much he might have granted his constituents. Despite all his rhetoric, what do his actions really show us about his intentions and focus? Is there irony in this?

January 9, 2010

Socially Responsible Companies? Not!

Responsible? Not! Companies cannot be "socially
responsible." Inanimate things cannot be logically
responsible. Only individuals can be truly
responsible -- like I convey in Why Not
Blame Drew.
Companies can be "superficially
responsible" when collections consisting of every
responsible, animate individual contracted is unilaterally
responsible.