December 4, 2010

Read this: We KNOW you are interested.

A targeted ad... Are targeted ads better than
different assortments of ads? That is the
perspective of many people. I offer another view
on marketers knowing what I want to read.

Getting more targeted ads sounds fine in concept.
More of the ads I see will be more interesting and
relevant, right? No more wasting my time seeing
messages for reality tv shows and feminine products.

Great! Now, I will be inundated with ads that DO
interest me on some level. More targeted ads
means that I will need to devote even more time
evaluating products before moving on, meaning
more of my time is wasted. I used to ignore
ads that were off-target without much thought.

"Target your buyer" is the standard message in
your marketing book. I get that, but consumers
own up to this assuming it is a good thing. Their
beliefs in "targeted ads" is a coup for marketers.

"Why Not Blame Drew? How all your problems
originate from him" tells why we should leverage
our resources in our daily life. Also, read the book
"Rapt" by Winifred Gallagher for inspiration. My
mind has much better things to do with my time
elsewhere. No thanks in advance on targeted ads.

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