July 6, 2011
We have gotten away from setting the proper expectations of risk. I have discussed how we live with a feeling that things should be "risk-free." Constant reminders of this foolishness notion are warnings not to use my hairdryer in the shower or not to use a razor in a brisk earthquake or not to eat a plastic bag. Instead of accepting that risks exist, we expect manufacturers to take extra precautions on our behalf. These extra precautions: extra testing, asterisks on everything, special labels, modifications to the product, etc. increase the cost of goods (usually more than that additional value is worth to the average consumer). Rather than raising the cost of goods, why not raise (in some kind of way) our level of common sense? Why not raise our acceptance that risk is part of life?